Lucy and Yak is a sustainable fashion brand based in the UK and fights for equality whether it be their audience or their employees. They strive to be as inclusive as possible and are out to prove that just because business is booming doesn't mean a brand can't also be sustainable. This brand book was designed to inform the reader about Lucy and Yak as a company. How they started, where they're going, and how they plan on getting there.
Student Project
Year: Fall 2021
